Graphic design concept for a pet food brand Hoikan Herkku. The brand wanted their product to be a higher tier product compared to other pet food products on the market, but at the same time not alienating the customers away by being a too-expensive-looking product. This is what we came up with. Client has been happy with the look and they often sell out their stock.
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/8d45f65d1dd1638b75f9d076f7be02b5/f3a1025b-73f6-4d50-9216-a3ea0d1aec2e_rw_1920.jpg?h=968fa09c5aa3055f59da9c6c645781af)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/8d45f65d1dd1638b75f9d076f7be02b5/151fdd9c-0369-46ce-8cb0-756b823fc3ba_rw_1920.jpg?h=634c87a5bd4203c5e305cd3810f414fa)
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/8d45f65d1dd1638b75f9d076f7be02b5/5bd6e8fc-17f6-447d-ade1-6a5e3ba4f653_rw_1200.png?h=ee05b023f0b55cf33b96c8ac2f0214aa)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/8d45f65d1dd1638b75f9d076f7be02b5/a0340026-28a2-4c06-a60e-2708cb3c9525_rw_1200.png?h=f0225414757fd59f48fd38500ec5cd4b)
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/8d45f65d1dd1638b75f9d076f7be02b5/4f75ba70-a1ff-4f10-beda-2966b53778f5_rw_1200.png?h=56c276f003c7166f679a00f94170779c)
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/8d45f65d1dd1638b75f9d076f7be02b5/4cfbc706-6d17-4c58-8a63-2f4ff61bfe97_rw_1200.png?h=822c6b43d63c3f344f5d26f798bd29d3)